Did you know that video marketing could be the most important weapon in your arsenal? Real estate video marketing can help you reach new customers and create leads. But many people have no idea how to get started. Here are some tips on using real estate video marketing to increase leads.
Why Video Marketing Could Be The Most Important Weapon In Your Arsenal?
Video marketing is a great tool for increasing brand awareness, sales and credibility. It can also demonstrate a level of trustfulness and professionalism that many traditional forms of advertising cannot convey, such as radio ads, newspaper ads, billboards, and TV commercials. It is also an excellent branding method for your real estate agency and can boost referral traffic and new business.
Most people underestimate the power of video marketing because it requires a digital camera. While using a digital camera might seem daunting, it’s not that hard to use. Many people don’t even know how to take good videos, but you can learn in minutes without any experience.
The basics of video marketing include making sure that you have a great product, service or property and then including testimonials from satisfied customers in the video. You can also share useful tips about advertising on the internet for your real estate business or service in the video and show some relevant examples of other companies’ videos promoting their brand.
1. Include a Call To Action:
Your real estate online marketing campaign will not be effective if you don’t include a call to action. The best call to action generally depends on the type of video produced. You can use videos to invite people to watch a webinar, sign up for your newsletter, get a free report or book, download an eBook, interact with you online or call for more information about your services.
2. Add Compelling Video Content:
The best real estate video marketing offers a valuable piece of information that keeps the viewer watching. This is what makes videos so effective for increasing leads and sales. Before shooting the actual video, you should think about how you can create a compelling storyline and grab the viewer’s attention.
Suppose your target is to attract new clients. In that case, you will want to share information about how your company can help them achieve their goals or lead their business in the correct direction toward buying or selling a home or office space property. Most viewers of this kind of video would also probably be interested in seeing an example of what they might receive when they order services from your company.
3. The Purpose Of Your Video:
Your video should have a specific purpose. You should pay close attention to your target market and ensure that the content you are providing is relevant to their needs or wants. If you want to increase traffic to your website, you will want to make sure that your video focuses on drawing viewers back to your site and not just creating hype for your business.
4. Put Together A Good Script:
For the content of your video, you should think about what points and topics you want to cover in the video. This is where writing a good script can be extremely helpful, especially if you are shooting an actual commercial.
The key here is not what you say but how well you say it. If you are not a public speaker, you will want to take some acting lessons or run a script by a friend or family member for feedback.
5. Get Some Testimonials:
Your video marketing campaign should include testimonials from real clients who have had a positive experience with your products or services. Real reviews are always more compelling than staged ones and can help build trust with potential clients.
You will want to make sure that you get permission from anyone you decide to use in the review videos before shooting them so that they stay on topic and offer praise for the company without being too pushy about sales.
6. Invite People to Comment, Interact and Socialize:
Your videos will probably be more effective if you invite viewers to comment on the video or “like” it. This makes it more likely that they will see it or share it with other people.
7. Use Video Description to Promote Your Website:
Don’t use up all of your scripts just promoting your brand or business name; instead, make sure that you include a call to action in the description of your video that invites people to visit your website and learn more about what you have to make an offer.
8. Link To Your Videos from Your Website:
Once you make a video, the next step is to add them to your website and other social media profiles. Don’t forget to use your keywords and additional relevant information if you want your videos to show up in search results.
9. Use Video Sharing Websites:
Suppose you have a video that has been watched a lot on YouTube. In that case, it is also worth sharing it on sites like LinkedIn, Facebook, Digg and Reddit or similar websites where there are large numbers of viewers for videos or subjects related to your videos’ content. You can also cross-promote videos on social media using this method.
10. Get The Word Out:
All of this is to get your video in front of as many people as possible. Try sending out a press release that invites people to watch your video or share it on social media websites like Google+, Facebook, Twitter and Pinterest. You can also write blog posts related to the topics in your videos and ask for comments or feedback.
Choose the type of real estate video based on its ultimate goal. For instance, if you are trying to increase traffic on your website, you should create a short video showing off something great about your business, such as a free report or eBook that is available for download through the site.
On the other hand, if you are trying to create a buzz about a new listing or property, you might want to create a longer video showing some of the best features of the property in question.
As social media platforms became more popular, video marketing followed suit. One key platform for real estate is YouTube. Videos on YouTube are viewed over 18 billion times a day, and YouTube has over one billion users worldwide!
YouTube provides a wide variety of tools for real estate agents: from creating videos from your office on your channel or creating video blogs hosted by your website; to posting videos on your Facebook page or posting photos and short videos on Instagram and Pinterest.