Do you want to hear a story? We humans, after all, enjoy tales. Storytelling is a vital component of every excellent explainer film because it helps our brains absorb knowledge more effectively and remember it over time. You may learn how to use narrative to explain complicated and apparently dry subjects in an engaging and interesting manner.
So, what exactly is storytelling?
Let’s try a definition of narrative to solve this question:
In recent years, the notion of storytelling has been embraced and employed in a wide range of fields, including marketing, psychology, journalism, and management, as well as the drama-based arts of cinema, theater, and literature. There are several definitions of it, each adapted to the field in question. We’ve combed through the numerous viewpoints on storytelling for you and can confidently state that it’s always about sentiments, a clear route to complicated settings, and putting the two together in such a manner that a certain target audience is motivated to listen, watch, or read the narrative. Let’s put it this way:
Storytelling is all about reducing complicated ideas, evoking emotions in the audience, and building a desire in them to reach the story’s conclusion and comprehend its substance.
Use the tried-and-true simpleshow approach to communicate your narrative
Simpleshow’s scientifically established and proven technique of explanation has always included storytelling. We believe in breaking down complicated issues into its constituent parts, which is why the narrative we utilize in our explainer movies is simple and straightforward. There are three aspects to it: character, plot, and drama.
Use a figure for identification
You should provide your target audience the option to identify with your explainer film in order to pique their attention. Using a character is the simplest method to do this. One that is, ideally, near to your target audience. You may even choose an item, a corporation, or something as vague as “compliance standards.” You’d be shocked what your target audience can relate to! You’re okay to go as long as the object of identification is something they can readily grasp and connect to.
Here’s an illustration:
No one wants to spend time with your main character “the compliance rules,” thus she’s unhappy. What a pity!
Why does this minor plot point work? Your target audience is made up of persons who have experienced feelings of sadness as a result of being unwelcome. Furthermore, your audience is aware that compliance requirements are seldom popular. Both of these elements assist the viewer in empathizing with and identifying with the protagonist’s position.
The simple way to find your character
The simplest method is to utilize a human character who is relatable to your target audience: Do you provide stairlifts for sale? Then your character should be in his or her forties or fifties. Is there any baby food? Parents are the central players in your story. Is there any dog food? Owners of dogs! You get my drift.
Use no more than two major characters in your explainer film if feasible, since you want to keep to the basics in all areas. Too many cooks spoil the soup, and a two-minute film with too many characters will almost certainly sabotage your conversion rate.
Make a scene — your audience will appreciate it
A tale isn’t made by a single character, no matter how well-developed he or she is. What’s missing in this picture? Drama, drama, drama! When a character solves a dilemma (dramaturgy) in a circumstance (scenario), drama is generated. You’ll need a scenario first. It’s ideal to use what you already have: your target audience, your persona, and your theme for this goal. Let’s pretend your subject is a service you’d want to market.
To begin the process of building your scenario, ask yourself the following question: For my target audience, what issue does my service solve?
Make use of the dramatic arc
Now all you have to do is put your character in an atmosphere that matches him or her and his or her issue, present the problem to him or her, and let the character solve it. With the assistance of your service, ideally. The emotional tension that your tale creates is what gives it drama. We’ve all heard, seen, and read enough tales to be familiar with the flow. This is how it goes:
- Characters and scenario are introduced in the first paragraph;
- The main component is dealing with the issue and implementing the solution;
- Conclusion: the issue is solved, and the original situation is referenced.
You now understand how to utilize narrative to communicate complicated and ostensibly dull subjects in an engaging and enjoyable manner. We hope you enjoy putting it to the test! The logical continuation of reading is the youtube analytics guide. If you are interested, follow the link.