About 93% of all experiences on the internet begin with an online search. People turn to search engines like Google billions of times each day to find a service, restaurant, product or answer a random question.
If you want to grow your site and get high-quality leads, you need to invest in SEO marketing techniques that will get results.
Keep reading to learn the top SEO techniques that will give you more traffic, leads, and sales.
1. Site Performance
Google knows that its users will get frustrated if slow sites appear frequently in search results. Even though the company has a massive market share, it doesn’t want to lose users. That means lost advertising revenue.
The company made site speed a ranking factor for both mobile and desktop searches. It’s such an important part of the user experience, it rolled out Core Web Vitals. That allows developers to measure performance.
You can check your site’s performance in Search Console or Page Speed Insights. You’ll get a report of issues that affect performance. Make fixing these issues a priority.
The user experience is everything in SEO. Years ago, untrustworthy sites would rank high in search results because they used black hat SEO techniques to game the system.
Google responded by changing the algorithm. The algorithm emphasizes expertise, authority, and trust to rank trustworthy sites in search results.
For instance, you might have a blog post about financial investments, but don’t have clear qualifications to write about it. Another site could have a checkout page but doesn’t use HTTPS to secure the connection.
These examples lower a site’s trustworthiness. Raising your E-A-T is one of the best SEO techniques to use.
There’s no doubt that you have to know how to get backlinks to your site. Backlinks from high-quality sites send a signal to search engines that you have content that searchers will like.
A backlink is like a vote for quality content. The more votes a page has, the higher it ranks in search results. You want to employ strategies like guest posting to get more backlinks to your site.
4. Long-Tail Keywords
Keywords are still an important part of SEO. The use of keywords has changed over the years, though. You have to put yourself in the shoes of the end-users.
They don’t search by entering one or two words in the search box. They use at least 3-5 words. That’s the difference between keywords and long-tail keywords.
Let’s say that you have the top ranking for SEO. That seems like a big deal because SEO gets a ton of searches each day. The problem is that you don’t know what people are really looking for.
They could be looking for SEO techniques, tools, or SEO services. Long-tail keywords allow you to get more specific. That’s how you’ll get high-quality traffic to your site.
The Best SEO Techniques to Use
SEO is always changing, but you can keep up with the times by learning some of the best SEO techniques. You’ll learn how to master the basics, boost your search rankings, and get more traffic.
Check out the blog for more tips about blogging and business today!