Running a business is not an easy feat and ensuring your business is growing can be an even tougher challenge. The good news is that you’re not alone running a business – technology can help you and your small team perform better and grow faster. So, how does technology make it easier to grow a business?
Improve your business’ visibility
Technology will help ensure potential customers can find you because you’re not just relying on traditional advertising. You have the Internet readily available and you can improve your visibility by launching a website. You can even list on different listings online to ensure people find you when they are looking for a specific service or product provider. Customers in today’s world are not just looking for business on desktops either but using their mobiles to engage and communicate with businesses.
Furthermore, social media is an even better tool for staying in touch with your customers. It’s a convenient way of communicating with your customers and providing them with a better customer service experience. The more visible your business, the more you’ll attract customers and grow your business.
Connect with your customers and team on-the-go
Technology has also improved the way we communicate and connect with people. This is a big thing for business – you’re no longer tied to sitting behind your desk. You are able to use portable devices such as smartphones and tablets to connect with your customers and your team.
The ability to always be in the loop of what’s going on makes it easier to solve problems and hang on to opportunities. Just because you have to be out of the office doesn’t mean that you aren’t in charge or in control – you can still respond to customer queries and keep everything running smoothly.
Find better partners and team members
Technology has also made collaborating easy. You don’t need to find someone in your physical neighbourhood anymore – your team can be international and you can forge partnerships with other businesses around the world. Not only does technology make outsourcing easier, you can also use technology to improve your product development and service. The world’s best talent is available to you on platforms like UpWork and you’re not only limited to working together with small businesses in your country or town.
The ability to collaborate with people and businesses all over the world can be a big boost to growth. You expand your thinking and understanding, networking with people that might be able to grow your market or improve your product in surprising ways.
Simplify your project management and paperwork
Technology also offers plenty of tools that make it easier to manage the day-to-day activities of running a business. You can better manage your projects by opting for different project management apps – Apps like Google Calendar for Business can guarantee you are always on top of the comings and goings of your business.
Furthermore, technology can make it easier to deal with paperwork. You can automate responses to suppliers and clients, as well as improve how and when you do bookkeeping. All these little things can help free your time – you don’t need to spend an eternity responding to clients or to manage your accounts. Instead, you can spend your time working on growing your business, not managing it.
Cut costs of running the business
Overall, technology can help cut costs of running your business. If your expenses are lower, you’ll have more money to spend on growing the business and enjoying better profits. So, what are the best ways technology can cut costs of running a business? Well, you can enjoy free ways of communicating with people – there are free teleconferencing apps and you can even connect with customers for free on social media. Furthermore, if you keep your files in digital format, you can store them securely much cheaper than if you had to have physical space to store them. Online businesses are often much more cost-effective compared to your traditional brick and mortar store, for instance.
Not to mention the cost-cutting benefits of marketing business online. Traditional marketing – such as print media or television ads – can cost too much for a small business. However, getting started with online marketing campaigns is easy. You don’t often have to anything other than to optimise your website and social media profiles for search engines and you are good to go!
If you want to enjoy the above benefits, it’s crucial to pay attention to finding the right technology. You should always assess your specific business needs and focus on finding the technology that boosts your business – this means that not all businesses need or benefit from the same tools.
You should also focus on staying lean when it comes to finding the right technology. You don’t want to blow your business budget – instead, look for coupons on many websites and shop around to find the best prices. If you do your research, then you can unleash the above benefits and use technology to grow your business.