Custom soap packaging is something that sparks both excitement and anxiety, especially for a new business. Indeed, packaging is one of those brand assets that can get you exciting. However, designing custom soap boxes can be a daunting task.
Fortunately, it doesn’t have to be. If you know what you are selling and where you like to sell it, and how your packaging needs can be met, it won’t be much of a pain.
Think of it as a nuptial between aesthetics and practicality. If you focus more on one of them, the other is quite likely to falter. The key to success lies in striking a balance between brand identity and your business.
Wondering where to begin? Check out these amazing tips to carve winning custom soap packaging.
Brood Over your Packaging Needs
Before you lay your hands on the Pantone color finder, figure out how to nail down what you are looking to achieve with your custom soap box packaging. Whether you are aiming to perk up your existing packaging or about to design a packaging to launch a new array of soaps, this is one of the most critical steps in the design process.
For brands, bespoke packaging is not just a vessel to transport products, but it’s an all-in-one solution that promotes a brand and delivers on the promises. So brood over your packaging needs by asking yourself the following questions when designing custom soap boxes.
What Selling Channels will You Use to Sell your Soaps?
Today, each selling channel has its specific requirements. Fulfilling these requirements is one of your main priorities when designing your tailor-made soap packaging. For example, practical considerations like how sturdy your packaging is, overshadow aesthetic appeal in some channels, and vice versa in others.
If you have an online merchant, don’t forget to factor in shipping (weight, distance, etc.). To be precise, whatever packaging design you choose should facilitate the transportation of your soaps efficiently and safely.
However, shipping is not much of a concern for physical stores. The aesthetic appeal of the packaging overweighs the structural integrity because customers will get to pick the soaps in-person compared to the online stores.
Did you Consider the Product you are Required to Package?
Designing your packaging without considering the product you are going to place in it is like hitting the target in the dark. Your product range will help you determine the packaging elements that are most suitable for your needs. For example, in the case of soaps, you will be aiming to develop a custom soap box that is ideal for promoting skincare soap, medicated soap, or beauty soap.
Minimalist Custom Soap Packaging for Cleansers
Minimalist packaging design is the talk of the town these days. Not only it sets the packaged product apart from the herd, but it also allows you to strengthen your brand identity in the minds of the target audience. Above all, minimalist Kraft packaging for soaps is an efficient and cost-effective alternative that gives you a serious competitive edge.
To personalize your packaging and give it a more chic appeal, you can add custom tissue papers and make it a memorable experience for your customers.
What Brand Values You Want to Convey?
Your custom soap packaging is one of the biggest billboards you have at your disposal. For this reason, bespoke packaging entails more design considerations than other branding materials.
Sure, you would like it to be in line with your other marketing materials such as color palette, font style, and more, you also have the room to get creative. You can seek inspiration from your competitors and product packaging outside of your domain to develop a novel design.
However, the easy way around is to gain help from your packaging partner like many customers allow The Legacy Printing to handle their packaging process so they could address other important issues.