Each creation process has its difficulties and peculiarities. And of course, explainer videos are no exception. Therefore, in this article, we will take a closer look at the difficulties that can be encountered in the process of developing such animations.
Video content is more relevant than ever. This is all thanks to the benefits it provides. Now more and more sites and various resources add interesting videos. Now let’s move on to the main difficulties and mistakes that may arise when creating this kind of content.
1. Wrong concept
Many entrepreneurs are faced with choosing the wrong concept. They don’t make unique explainer videos as the competition does. A common mistake is that you just talk about yourself and your product, but this is not entirely correct. You need to create an interesting and unique concept for the video that will make you stand out from the competition.
2. You only have 10 seconds
Another difficulty is that you have exactly 10 seconds to interest your customers with your offer. If this does not happen, they will simply close your video and that’s it. Therefore, try to avoid describing the problem that the product solves. Users already know why they came to the page and what solution they want to receive. Your task is to immediately start with unique offers and how your solution differs from others and why you need to focus on it.
3. Limited parts
When creating explainer videos, it is quite difficult to fit all the information you want. This is all because of the limited time in the video. As a rule, users forget immediately after viewing about 90% of the information. Therefore, your task is not to burden potential customers with details and go straight to the point. Focus on the main benefit and benefits.
4. Not knowing the audience
A common mistake is that in explainer videos you refer to everyone, but this is not entirely correct. You must be specific to your customer and your audience. This is a narrower circle of people. And in order to make video content for them, you need to get to know them as much as possible.
Get to know your audience, find out their age, gender, location, interests, and as much information as possible. This will help you make the right explainer video, which will help not only increase conversions but also set you apart from your competitors.
Do not forget that it is very important to create a truly high-quality and interesting product.
Let’s take an example. Imagine that potential buyers start visiting your new site. Of course, they looked at your competitors before that and wanted to decide on a supplier of goods or services. And now your site looks sloppy, not beautiful, and not too interesting. Even if you are the best in your niche, but your site does not look very good, you will not be selected for any reason and they will look for another site.
Also with video. It should be of high quality, interesting and exciting. It may be simple, but it must be elaborate.
6. Roller length
The difficulty that everyone can face is the choice of the optimal length of the video. As mentioned earlier, you have only 10 seconds to interest the client, and then tell them about your products or services without losing the client’s interest.
The length of the video is important. It should not be too long, as people simply will not watch it to the end. As a rule, videos that are too long are tedious. Too short videos are also not suitable, because there you will not be able to tell the main advantages and the necessary information. In simple words, customers simply will not understand what you want to convey to them with your animation.
Therefore, videos from 60 to 90 seconds are considered ideal length. This time is enough to talk about the main features, but also to bother with unnecessary information.
Time is money. All modern people are in a hurry now and they will not waste 5 minutes to watch your video to the end. Consider this.
Now you know what difficulties and problems you may face. Avoid them and try to turn only to professionals for help. This will help you avoid all the difficulties and entrust the matter to professionals.